27.10.2011 par admin.

Via Scoop.it - Yield Management et l’e-distribution

Selon une enquête réalisée par SFG European Hotel, Booking.com serait le système de réservation en ligne de chambres d’hôtel le plus utilisé en Europe.
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30.1.2009 par admin.

Ryanair’s passengers can now gain access to Booking.com’s inventories of over 57,000 hotels in more than 15,000 destinations in Europe and beyond via ryanair.com.

Ryanair, Europe’s largest low fares airline, today announced a new partnership with Booking.com, Europe’s largest and fastest growing online hotel reservation service. Ryanair’s passengers can now gain access to Booking.com’s inventories of over 57,000 great value hotels in more than 15,000 destinations in Europe and beyond via http://www.ryanair.com. Booking.com is part of priceline.com.

The new partnership offers hotel accommodation which will cater to every budget with accommodation ranging from small independent hotels to luxury five star hotels. Specific terms of the partnership were not disclosed.

“Ryanair will carry 67 million passengers this year at our guaranteed lowest fares and no fuel surcharges and we are delighted that our partnership with Booking.com will ensure they gain access to the best hotel accommodation in Europe,” said Sinead Finn of Ryanair. “Ryanair passengers will benefit from a wide selection of hotels at great prices which will cater to the needs of every budget.”

“We are proud to welcome such a key partner and to be a part of Ryanair’s commitment in meeting their customers’ needs,” said Nick Monaghan, Booking.com’s Director of Distribution. “With highly competitive hotel rates, a vast choice of properties, multilingual content and the flexibility to make last minute reservations, we believe this partnership offers great added value for Ryanair customers.”

Source : hotelmarketing.com

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4.12.2008 par admin.

Booking.com, une agence en ligne européenne de réservation de nuits d’hôtels, annonce l’ouverture de trois nouveaux bureaux. La société, qui appartient au groupe Priceline.com, s’implante à Moscou, à Sydney et à Orlando en Floride, portant à 24 le nombre de ses bureaux dans le monde. “Ces nouvelles régions vont soutenir notre croissance future”, explique Booking.com. 

Source : journaldunet.com

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3.12.2008 par admin.

Priceline has not ruled out a major branding programme for its European brand booking.com after admitting that its previous strategy did not suit the UK market.

Since the ill-fated launch of Priceline in Europe the company has shied away from any major marketing for its European arm despite its acquisition of Active Hotels and development of the booking.com brand.

Officials have admitted for the first time that the previous Priceline marketing programme was suitable for a US audience but did not resonate with UK consumers.

Brett Keller, chief marketing officer for Priceline, told Travolution: “We came back to the US with our tails between our legs over the logistics of that campaign.”

Booking.com has established itself as one of the leading hotel aggregators in Europe in recent years and the acquisition of Active Hotels saw very little crossover with other hotel sites under the Priceline umbrella, Keller said.

He added: “There will absolutely be a time where we will look at the booking.com brand and give it more of a public show.”

The competitive rates on booking.com meant that is “the right place for that type of product” during an economic downturn, Keller said.

Source : travolution.co.uk

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8.9.2008 par admin.

Les petits hôtels et autres « guesthouses » ont désormais aussi la possibilité d’afficher un « bouton » dans Booking, qui permet à l’internaute de réserver directement sur leur propre site. Et ce, moyennant un fee de 3 p.c. par réservation :  

Published: 27 Aug 2008

Online hotel portal Booking.com has launched a new avenue for smaller hotels and guesthouses, integrating a direct booking tool into their own websites.

As per the new Booking Button, hotels of all sizes can offer direct bookings through their own websites. Neither a set-up fee nor an annual fee is charged for this service by the company.

Hotels pay Booking.com a low, per-booking commission of three percent for bookings made through the Booking Button.

Once the hotels have inserted the Booking Button onto their websites, it connects consumers directly (and seamlessly) to Booking.com’s fully configured reservation system. The button requires no additional software or hardware investment by hotels.

“Our Booking Button solution is particularly helpful for smaller hotels and chains that, until now, have only been able to process online availability enquiries via email or telephone,” says Martin Lamme who, as Project Manager Hotels, is responsible for the development of the tool. “Consumers seeking and reserving hotel accommodation today expect to receive an immediate booking confirmation, even from small hotels.”

Booking Button available in seven languages and six designs.

When a reservation query is placed, the hotel website identifies all options which are available via the Booking.com system at the respective hotel.

“Depending on the hotel, a generous list of options might be generated. Often, the options range from specials for early bookers to seasonal offers and long stays in apartments and family rooms,” said Rachel Howes, Managing Director Booking.com UK.

According to the company, the reservation tool provides guests with significantly more options than the service which smaller hotels could offer themselves. Now, hotels can present their online visitors with a new reservation system in seven languages. The content is currently available in German, English, Spanish, French, Italian, Dutch and Polish.

Source : eyefortravel.com & Voyage & technologies

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20.8.2008 par admin.

On August 12, 2008, HotelMarketing.com linked to a story (Booking.com Mum On Fraud Claim) from a Website, Officialwire.com. Booking.com wants HotelMarketing.com’s readers to have the real facts.

Booking.com maintains a hotel review and scoring system where potential customers can evaluate satisfaction levels from other customers who have stayed at a particular hotel.  Booking.com takes this review system very seriously and monitors every review and score to insure that it comes from actual customers and not from employees or affiliates of a hotel.

Recently, the Booking.com staff noticed a hotel where the owners and affiliated individuals had booked themselves several times into the property in order to be able to boost the hotel’s review scores. Some of the questionable bookings were using e-mail addresses of officialwire.com. Before the bookings were made, the hotel lowered its rate from 600 to 60 Euro per night.

This activity is a violation of Booking.com’s hotel participation policies.  After further review, the hotel was removed from the Booking.com system.  At no time did Booking.com offer to reinstate the hotel in return for paying commissions that were owed to Booking.com.

Source : Hotelmarketing.com

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18.8.2008 par admin.

Allegations of fraud have been levied against Priceline.com’s European hotel reservation system - Booking.com - but the company has refused to comment according to this article.

This story begins five days ago, when Yiorgos (George) Yiannios, an employee of Booking.com, claimed that a number of reservations made through the Booking.com system were “fraudulent” and that he believed that the hotelier had made the reservations to advance its guest reviews. Without waiting for a reply from the hotelier, George deleted the hotel from Booking.com.

According to an email written by Yiannios, the basis of his claim was that several groups of reservations were made from the same IP address.

Despite believing that the reservations were “fraudulent” (to use Yiannios’ word), Booking.com charged the hotel the full commission and demanded payment of these ‘fraudulent commissions’ before they would restore the hotel’s access to Booking.com.

Source : hotelmarketing.com

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15.7.2008 par admin.

Mappy, service web de cartes et d’itinéraires routiers, s’ouvre de plus en plus au tourisme et signe un partenariat avec Hachette Tourisme, après Booking.com et Auto Escape.

“Une sélection d’hôtels et de restaurants du Guide du Routard associée à la description de sites touristiques sera disponible sur Mappy.com à partir de la rentrée” affirme Henri Moché, directeur général du site, qui se réjouit de ses “8,7 millions de visiteurs uniques et 250 millions de pages vues par mois”. Mappy.com a déjà noué des partenariats avec Booking.com, spécialiste de la réservation d’hôtels en ligne et le courtier en location de voitures Auto Escape. L’internaute peut ainsi trouver et réserver l’hôtel le plus proche d’une adresse qu’il aura sélectionnée. Il peut également visualiser l’agence en location de voitures la plus proche et le véhicule au meilleur tarif.

Source : Le Quotidien du Tourisme

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11.7.2008 par admin.

Booking.com, filiale de Priceline.com (Nasdaq:PCLN), est le leader européen des agences de réservations d’hôtels en ligne en nombre de nuitées. Notre site attire chaque mois via Internet plus de 20 millions de visiteurs uniques émanant du marché mondial des voyageurs de loisirs et d’affaires.

Depuis 1996, Booking.com offre des tarifs compétitifs pour tout type d’établissements hôteliers allant de petits hôtels indépendants aux luxueux 5 étoiles. Le site, disponible en 17 langues, présente plus de 45000 hôtels et couvre plus de 10000 destinations.

Le siège social de la société se trouve à Amsterdam, soutenu par des agences à : Barcelone, Berlin, Cambridge, Dubaï, Dublin, Londres, Loulé (Portugal), Norwalk (USA), Paris, Rome et Vienne.

Notre équipe
Grâce à sa forte croissance commerciale, Booking.com emploie actuellement plus de 815 professionnels pour assurer les meilleurs services et supports en ligne.

Notre vision
Booking.com s’est résolument engagé à présenter un site Internet informatif et convivial, doté de tarifs concurrentiels. Notre but est d’offrir, aux voyageurs d’affaires et de loisirs du monde entier, une manière plaisante, efficace et rentable de réserver une chambre d’hôtel.

Notre service clientèle multilingue et notre centre d’appel sont à l’entière disposition de tous nos clients.

Avantages pour le voyageur
Tarifs attractifs
En tant que leader du marché en Europe, Booking.com propose des tarifs hôteliers fortement concurrentiels sur des destinations régionales et des grandes villes- allant des petits hôtels indépendants aux plus luxueux.

Aucun frais de réservation
Le service de réservation de Booking.com est gratuit. Nous ne facturons aucun frais de réservation, ni de frais d’administration ni même de frais d’annulation.

Réservation sécurisée
Notre système de réservation est sécurisé et les informations de votre carte de crédit ainsi que toutes vos données personnelles sont encryptées. Nous sommes des professionnels régis par notre code déontologique et garantissons votre confidentialité. Pour de plus amples informations, consultez notre déclaration de confidentialité.

Avantages pour les hôteliers
Avec plus de 10,9 millions de nuitées réservées en 2006, Booking.com fournit un modèle commissionnable rentable, un réseau de plus de 4500 partenaires affiliés et un service personnalisé de chargés de clientèle pour vous aider à optimiser votre chiffre d’affaires.

http://www.booking.com/

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11.7.2008 par admin.

Booking.com is now the Premium Partner for hotel bookings made through Air Berlin. The second largest airline in Germany has extended its high-traffic website via an XML interface to Europe’s market leader for online hotel reservations.

As of 1st July, all of the hotels listed on Booking.com will be bookable directly and securely through airberlin.com. ”We have chosen to work with Booking.com because their portal has the most impressive selection of directly cooperating hotels“, says Johannes Ganser, the Director of Loyalty & Partnerships Air Berlin.

“In addition, we have been convinced by both the volume and the highly professional presentation of their information, as well as the great speed with which a search query can be resolved“, Ganser continues. This rapid processing is facilitated by highly flexible software components, which Air Berlin has used to create a customised XML interface with Booking.com.

“This Premium Partnership with Air Berlin is above all of benefit to our partner hotels, who are not only represented on the airline’s website, but are also integrated into many of the company’s marketing activities,“ says Gillian Tans who, as Managing Director of Booking.com in Germany, has responsibility for the German hotels listed on booking.com.

Accordingly, the offers of over 45,000 hotels have been integrated into the most popular webpages of airberlin.com, through the use of destination-specific banners and a direct booking tool. In addition, the hotels on Booking.com are to be shown in a separate hotel booking section of the Air Berlin website. Once a customer has booked a flight, they will be given the opportunity of booking accommodation in the relevant destination. Last but not least, Booking.com will benefit from having its brand represented via logos at Air Berlin’s ticket desks, check-in counters, aircraft entrances, and on on-board TV programmes.

Source : HotelMarketing.com

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