Egencia, the new Expedia Corporate Tavel

Expedia is beefing up its corporate travel service and rebranding it “Egencia” as it seeks to compete directly with Amex and Carlson Wagonlit Travel on a global basis, writes the Financial Times.

The global leader in online travel has made its reputation on the back of the leisure market, but is putting its corporate travel business on the same brand footing as its three main businesses - Hotels.com, TripAdvisor, its travel information business, and the eponymous website.

Dara Khosrowshahi, chief executive, said: “The goal is really to set this brand as an industry heavyweight to compete directly with Amex and Carlson Wagonlit Travel. We are going to expand Egencia on a global basis.”

On the timing of its brand launch, he added: “This might not seem like a time to invest in a new brand. But with Egencia, corporations are looking for ways of saving on their corporate travel spend.

Get the full story at the Financial Times

Related Link: Egencia

Source : HotelMarketing.com

Cet article a été posté le 15.7.2008 à 15:30 et est classé sous Expedia / Hotels.com. Vous pouvez consulter toutes les réponses à cet article via le flux RSS 2.0. Vous pouvez laisser une réponse ou effectuer un trackback à partir de votre propre site.

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